The truth about Meta Descriptions & Page Titles. My clients’ are hounded daily by internet marketing companies, much like myself, seeking out new business. However, over the last year it has come to my attention that these telemarketers are decieving website owners into believing that the length of their page titles and meta descriptions somehow bare weight on their rankings in SERP’s.
So I am here to debunk this myth! While it is good practice to keep page titles at a limit of 60 characters and meta descripts between 150-160, you will not rank lower in results because they are too long. A good SEO company will keep your primary keywords in the forefront, leaving out your business name or words like HOME, as your page title. The reason for the length in characters is merely for the searcher, not the search engine. Spiders tend to cut off the data in the SERP’s at 160 characters for meta Descriptions and 65 for Page Titles displaying only the content within. It is not bad practice however to go beyond these limits, but rather more important to list your primary keywords first.
If a company is really concerned about whether or not their SEO company is working for them ethically and stratigically, they should look into how their site is keyword relevant to their industry. Does it have the proper keywords in the proper places and most importantly are the page titles and meta descriptions unique on every page. These will ultimately have more weight in the search results rater than “how long your meta tags are’.
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